2025 Price Sheet
Lethality Assessment & Analysis
$9,950
1-day event, up to 200 shooters
1-2 field support reps with all necessary measuring equipment
Assessment using time/accuracy lethality test (IMA, AMA, or custom)
Comparison using standards or simulated threats (e.g. near-peer, cartel, criminal)
Detailed analysis & assessment briefing and report
Recommendations report for training interventions
Verbal or televideo presentation
small unit lethality course
$9,950
Significantly increase the lethality of a small unit (e.g. SWAT/SF team) or instructor group with modern time/accuracy based skillsets with either pistol or rifle. For instructors, consider pairing with a Lethality Assessment of their next set of students.
5-day event, 20 shooters
Initial assessment (time/accuracy lethality test)
Analysis of assessment
4.5 days of training
Post assessment (time/accuracy lethality test)
Analysis & Evaluation report and recommendations for next steps
In-person or televideo briefing
ongoing lethality analysis
$95,000
Track up to 2,000 shooters
Custom lethality dashboard according to your organizational structure
Secure marksmanship data warehouse (on your premises or ours)
Statistical analysis of lethality by our senior data scientist
Regular updates with each assessment
Quarterly briefings
Annual contract required
Qual Automation/Electronic scoring
$25,000
Up to 2,000 shooters
Onboarding of your existing quals for scoring and reports
Design and consulting available for new time/accuracy tests
License to use our scoring and reporting apps
PDF output of all scorecards
Pair with Ongoing Lethality Analysis for digital records storage
User Scenarios
scenario 1
A Federal law enforcement branch wants to know the impact of an equipment change, for instance using red-dot sights instead of iron sights.
Necessary steps:
Design a scientific study
Design a test and testing protocol
Conduct assessments of 1000 agents for each sighting modality
Prepare scientific assessments of the effects of each modality
Costs:
$25,000 for qual automation and setup
$9,950 x10 for 2000 assessments
$95,000 for ongoing quarterly assessments, updates, statistical analysis, scientific report writing/publishing, and data warehousing
scenario 2
A medium-sized sheriff organization has four SWAT teams each with 20 shooters. They want to increase their lethality while creating standards for entering and staying in these units.
Costs:
$25,000 for qual design and automation
$9,950 x 4 to assess, train, and re-assess each group
$95,000 for ongoing quarterly assessments, updates, statistical analysis, scientific report writing/publishing, and data warehousing
scenario 3
A marksmanship school house in a large agency wants to increase the effectiveness of their training doctrine and instructor skills - as measured by impact on their student populations.
Costs:
$25,000 for qual design and automation
$9,950 to assess, train, and re-assess their instructor group
$9,950 x 2 to measure their next two classes. This would include basic post-analysis.
For extra ongoing analysis, consider adding:
$95,000 for ongoing quarterly assessments, updates, statistical analysis, scientific report writing/publishing, and data warehousing