Ken Nelson, Founder and CEO:

One of my simple ways of thinking about a business is how I explain it at dinner parties, social events, or places where you have to explain your work without using jargon, industry terminology. Sometimes this is called “Explain it to a 5th grader” or “Explain it like I’m dumb.”

So how do I explain “Scoring Tech”? 

“Our primary mission is to help good guys win gunfights with bad guys.” 

If they respond with “oh, that’s interesting tell me more”... then I expand with:

“We help military and police units that carry guns all day. While how fast they can hit bad guys is life & death in a gunfight, their shooting tests and training don’t use actual gunfight speeds, which are 4 to 5 shots per second from everybody shooting (good or bad).  Thus when a fight happens, they aren’t trained for it, and they almost always miss (a lot). ”

Typical response “My husband/father/brother/sister is a police officer/Marine/Army/SWAT, was he trained poorly”.

“Probably”

By now, if they are truly interested they ask “How do you help?”

We don’t help everyone - just people that also believe time matters in a gunfight.  It’s just simpler. 

We work with them to identify the specifics of their marksmanship mission.  Who are their opponents? How well (fast/accurate) do they shoot? What do they shoot? Are they in body armor? How far away?  Are they fighting one person usually, or more than one?

We help them build a marksmanship assessment they can run at scale that is built around their real mission and opponents. 

We put that assessment into software on iPhones and tablets and we measure their people in detail on their speed and accuracy in all parts of the assessment. 

Usually they don’t do that well and are wondering how to improve.

To help with that we wrote software called JMAP. It instantly measures dozens of simple fundamentals they can work on.  There is no guessing - JMAP tells you what to work on.  

If they aren’t sure how to tune up those fundamentals (many have never shot with time and accuracy together), then our staff of world class shooters / trainers,  who are among the best in the world, teach their instructors the specific things they can then teach their students to hit the bad parts of bad guys on their first shots from close up to far away. 

100% of the time, once they sign on to speed and accuracy together, they get double or triple performance on the assessment  quickly. 

We then repeat this over and over until the organization mindset and training changes and they lock in those big initial gains and incrementally get better and better. 

Sometimes they ask… “How do you prove they got better?”

The fundamental measures JMAP does do help but what really drives it home is when we do battle simulations where they fight their old selves and also threats in the assessments. We always see that units trained with speed and accuracy essentially win 100% of their battles with much fewer casualties.  That drives it home.

That’s how I explain ScoringTech at dinner parties, on airplanes, & when we onboard new non-prior-service employees.